Google Search-Based Keyword Tool: Take your Keyword Research to the Next Level
It’s a difficult thing to choose the right keywords, and achieve the best results both in your paid search efforts and your organic efforts. Perhaps you’ve heard a lot about utilizing the long tail lately. Well, what does that even mean? In short, it’s referring to all of the one-off keywords and phrases people use to get to your site. It can be quite a staggering number for many businesses, and that makes it a little intimidating to try to tackle. But there is hope! And there are tools to help you make it a more actionable task. An awesome option is the Google search-based keyword tool.
This particular keyword tool is great because it actually utilizes specific phrases for your site, by extracting keywords from your web pages. You can simply search by entering your URL, and hit “Find Keywords”. You’ve also got the option to include specific keywords in your search as well. I’ve used Staples as an example to show you how the results appear:
Screenshot of the search-based keyword tool.
The results give you not only a list of keywords, but also the monthly searches, the competition level, the suggested bid, Ad/Search share (whether or not your site shows for any of those terms) and which page this data was extracted from. Pretty impressive, huh?
One of the best benefits of this is that it helps weed out many of the keywords that aren’t related directly to your business that Google’s standard keyword tool provides. By using the existing content on your pages, the results are far more targeted and give you a better idea of what you could be using to expand your keywords.
Along the side of the page, there can also appear some categories and brands. These categories can be used to further research keywords in those specific areas- i.e. a category such as computers, or a specific brand that you may carry. This can be great to get more ideas for specific promotions you may run.
Avinash Kaushik, a leading web analytics expert, wrote a really great, in-depth post about this tool last spring. In the article, he explains many of the creative ways to utilize the search-based keyword tool to really tap into a market. For example, he notes that if you’d like to find less expensive keywords, you can utilize what was called “advanced search” (it’s now labeled “more filters”), to narrow your results according to the desired parameters. You can also utilize the “brands” section mentioned above, to find more keywords pertaining to a specific product. This is great if you’d like to run a targeted promotion.
One thing to note is that without being logged in to an Adwords account, the results are slightly limited- so it’s recommended to be logged in to your account as you do this research. You can simply export your keyword list and then upload it directly in to your account.
I encourage you to check it out and see how this could be beneficial for your business. The possibilities are great and it’s worth your time! Have you had any experience with the search-based keyword tool? If so, please share!
Emily Thompson is the online marketing coordinator for Kutenda Internet Marketing Software. Kutenda provides the online marketing tools, services and training that small businesses need to succeed online.
Category: News
