5 Steps To Understand How Search Engines Rank Websites
There are number of factors that determines the ranking of a webpage and in fact many of them are kept a secret, but from what webmasters share from their experience and the methods which proved to be really effective for many to get their site up in rankings has given us some idea on what algorithms that search engines might be working when they rank webpages. Frankly there are hundreds of factors that determines your rankings but we will discuss the top five factors to give you some idea on the whole subject.
1. Original Content:
There is a common saying among webmasters that “Content Is The Rank” and I cannot deny that fact and I should refine that saying a bit I would like to put it “Original Content Is King” because you should not be mislead by that saying, you cannot just assume that content is the king so you can copy and paste the articles from across the web and expect your website to rank high in search engines, Frankly it will not work, search engines look for unique and original contents. Search engines don’t like to index the same contents present in multiple sources and present its users with pages which practically has the same contents, that will get the users of search engines frustrated and go for other options to look for information they need. So the first thing search engines look for when they rank websites is, does that site has a unique content or it has a duplicate content.
2. Quality And Relevancy Of Site Content:
Search engines do track the quality of your site’s content and unfortunately search bots doesn’t have a mind of their own to determine the quality of your site’s content but you must know that users of search engines are humans, so search engines track its users on how much time they spend on a particular site for a particular term and calculate the bounce rates on the pages and use those datas to rank their pages.
3. Cleaner Codes:
When you design a website you need to make sure that your codes are clean and not messi, and also you need to make sure that your codes are not long and tedious for the search bots to look at, make your codes shorter and as simple as possible as sites with cleaner codes will always rank high in search engines and if you run a site that is based on flash then there is chance that your site may not rank high when compared to your competitors and the reason is simple they got a website that is more searchbot friendly than yours. So building a site with cleaner codes is a must for SEO.
4. Amount Of External Links:
Another important factor in your rankings is the number of other sites pointing to yours, when you have more number of websites pointing to a particular webpage of yours, then there is a chance that particular page may rank high for the search term related to it over its competitors.
5. Internal Linking Structure:
Internal links also play a vital role in ranking, though their importance may not be to the extent of external links but still they do hold some value for less competitive search terms.
6. Page Speed (Possibly):
Matt Cutts has already mentioned in a press interview recently that Google might take site’s loading speed in to consideration for rankings, so its highly possible that search engines in future might rank speedy websites higher over slower ones but again speed is not everything that search engines look for in a site.
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