Would Buying A Dedicated Server Increase Your Search Rankings – SEO

| March 11, 2010 | Comments (6)

I have seen this question in one of the webmaster forums which I would like to address here because I think it would be helpful for my readers. Many people think that spending couple of hundred of bucks on a dedicated server would benefit them in terms of search rankings but is it really true?

I have seen many webmasters deny that claim and say that dedicated servers has got nothing to do with your rankings but I beg to differ because search engines look in to many minute details of your site than you think, they collect datas from many different sources to value your site. So one of the things they look in to is your server ip-address.

Its quite possible that if you are on a shared server then your rankings might get affected because many other sites are also sharing your ip along with you, if one of the sites is spamming and gets banned then one who is going to get affected by it is not only going to be the domain which was banned but also its ip, if search engines finds your site is also hosted on the same ip and server then it will start to look at your site with some suspicion and that might in turn reflect in your search rankings.

Also unless you buy your hosting from a reputed company shared servers most of the time have lots of problems with the downtime, downtime are something which is definitely not good for you in terms of SEO.

On the other hand dedicated servers potentially reduces these risks as you are the only person who holds the entire server, only your sites will be hosted in the server and everything comes under your control. Also search engines tends to trust the sites that are hosted on dedicated servers more easily than sites that are hosted in shared servers. But do you really need a dedicated server to solve the ip issue? answer is NO! though its good to have a dedicated server when you can afford one, if you cannot afford one then you can always opt to buy a separate ip-address for your domains that way you can avoid potential issues that might well reflect in the way your web-pages rank in search engines.

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Category: SEO Tips

About Chakkravarthi: runs and maintains seoyourblog.com, he has written many articles concerning various topics including blogging, SEO and wordpress SEO. Feel free to subscribe to our RSS Feeds to receive the latest post updates. View author profile.

  • http://www.howtospoter.com Alex Sysoef

    You have some great points and I have to say I’m one of the people whose rank didn’t change due to going to VPS. It actually dropped although I was never penalized. So I think as with anything – your mileage might vary…
    .-= Alex Sysoef´s last blog ..SEO Blogger – Firefox Extention For Simpler Keyword Research =-.

    • http://www.jadecity.net/ jade

      i don’t agree with you case i think it’s not the main factor.

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    What a great resource!

  • http://www.webtrends.com/Products/Optimize.aspx Multivariate Testing

    I think the dedicated server definitely help to increase your search ranking because in shared server the traffic is very limited and if yo get heavy traffic it might face down time and it would adversely affect the search ranking.So its always advicable to use the dedicated server.

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    Nice post.Thank you for sharing.