Url Keyword – How To Optimize Your URLs For SEO
Urls are not considered mere links to the page anymore by search engines and that Includes Google. Have you ever noticed that Google bolds out the search terms found in the urls? just check this results page out for your reference here
Have you noticed that its not only your titles and descriptions that are being considered when Google brings out the results page, it also looks for the keywords present in your urls. We will see how we can optimize these keywords present in your urls so that it may prove to benefit you on the long run.
1. Change Your Permalinks
If you don’t know how you can effectively change your permalinks in wordpress just check this post on how you can do it.
If you are not using wordpress, don’t worry. No matter what CMS or blogging software you might be using there should be a way you can change the way your urls are displayed. Just do a search on Google accordingly and I am sure you will stumble across a solution pretty easily.
2. Keep your urls Short
Having the knowledge that keywords in your urls are taking in to account for search results doesn’t mean that you can spam your urls with bunch of keywords. Spamy and long urls may not do you much good.
Keep your urls short and as precise as possible, short urls with precise keywords not only look good but that are also good for users as they can remember your urls pretty easily and also its good for your search rankings to an extent.
WordPress gives you an option to edit your urls before you can make a post, so make sure to edit those to keep it precise when you publish your articles.
3. Make Minor Alterations in Keywords Present In Your Url
Its not really necessary that your url should carry the same keywords which you are using in your title, you can make some minor alterations in the way your keywords are displayed in the url, like using “cell phone” in the place of “mobile phone” so that you get a pretty good chance to rank for both the terms instead of just one.
4. Fillers Can be Good And also Bad
Using fillers is considered as a bad SEO practice in the urls, but I don’t think it should necessarily be bad while your links are short. Although its a good idea to leave them out in case your links are long and more descriptive, fillers do help to some extent, so its up to you to decide when you want to use it or not depending on your url length.
So with these tips in mind hope you are making sensible use of your urls in your blogs and web sites so that it benefits you for good. Also make sure that you are not doing any changes to your existing urls as its more likely that they are already being indexed and changing them might lead to 404 error issues which is not really good for your site’s rankings.
Category: SEO Tips
