Seo Is All About Letting The Light In To Your Room

I know the title is kind of confusing, but I am not really confused about what I am going explain to you today. Keep reading you might find this article bit interesting who knows miracles do happen sometimes. What do you think?

A Real Sculptor

I never met a sculptor in my life so far, but its been said that a real sculptor agrees to the fact that he never really sculpts a statue, the statue is already hidden inside every rock and all he does is removes the unnecessary excess in a rock so that the statue is exposed.

Letting The Light In To Your Room

The very term Search Engine Optimization is little complex, I remember many of my relatives asking me what do I do for my living? When I tell them I am a search engine optimizer, they are like What?? what does that even mean? lots of people are even scared to hear that there is something like SEO which they need to learn in order to make a successful site online. I just want to cut out all those crappy ideas you have in your mind about this whole concept. I want to be realistic. Search engine optimization is more like bringing in some light in to your room. How many times have you found your room to be dark and felt like moving those window screens a bit or open the door so that light can enter your room? well I am sure most of us are very familiar with it.

Search Engine Optimization Is Not A Complex Thing

SEO is not really a complex thing it’s all about taking those pieces of junks away from your site just like a sculptor does and letting in the search bots to do their job something like letting the light to enter your room. That’s good I finally managed to put those two analogy together. So what are the junks in your site? we will go through each of them in the very next section.

Cleaning Up The Junks In Your Site

• Get rid of those flash files: engineers in the search industry really try their level best to make the search bots more and more efficient to read the flash files in your site, but still they have not made any significant improvement with it. If you are having your contents on a flash-based site, it’s just the right moment to get rid of it and make use of a more CSS based layout.

• Minimize The JavaScript Usage: I know java scripts really do come handy on lot of occasions, sometimes using JavaScript can speed up your site to a significant extent. But don’t really let java scripts to screen your main contents. Also where ever possible minimize its use and make use of an alternative. It’s also a good idea to move your java script to your footer and make use of free applications online which can effectively compress it without affecting its functionality.

• Make Use Of A Single Style Sheet: With site speed being a factor, it’s a good idea to speed up the process of making the style elements in your webpage to load faster by making use of a single style sheet and put all your style elements in it.

• Make Sure Your Robots Are Clear: You need to make sure your robots are not blocking the search bots to access the main contents of your site which you need to be indexed. I often times seen people complaining that their pages are not being indexed by search engines and later come to realize that the real problem was in fact their robots.txt.

• Fill Out Those Meta Tags: Majority of the websites online do not really make proper use of the meta tags, majority barely use it and those who use it do not use it properly. Filling out your title tags and meta descriptions properly with proper keyword usage will what make your site stand out from the rest. More you use it more benefit you reap out of it.

• Fill In The Alt And Title Tags: Image optimization has personally proved to be one of the effective ways to drive traffic to one of my blogs. How do I get those massive amount of traffic from image search? simple by filling out the alt and title attributes in my image codes. If you are not filling those out you are just keeping one of your windows to traffic closed.

• Increase Your Internal Links: Internal is probably one the most important factor that will help you get more traffic from less competitive keywords. You do not generally find people building links for long-tailed and less competitive keywords. So how search engines determines the rankings for those keywords? yes you guess it rightly, its thorough the internal links present in your site. Although there are many other factors involved in it, but internal links is a major factor to rank for less competitive keywords. Also internal links will make sure uniform pagerank flow with in your site.

• Remove The Active Links For The Current Page: Do you really need to have an active link for the title of the page which you are currently on. I am not being sarcastic, seriously it do not serve any purpose, having a un-clickable link for your main title will let your users know that they are on the current page. Also removing that link makes sure no link juice is wasted from passing on to the other links on the page.

• rel = nofollow: You do not want your link juice to be wasted on category pages, tags and archives, Add a no-follow attribute to parts of your website that will ensure more importance give to other important contents on your website.

Hope the article helps you to make your website more open to search engines so that you might very well start to see your visitors coming in.

Category: SEO Tips