The Ma and Pop SEO Store

You’ve tried everything to get your blog scoring a high Page Rank, but for some reason you can’t seem to crack a four or five. If you hire a paid search company to review your marketing and SEO practices, they’re going to look at the whole gamut of your output and will likely discover that small problems have wriggled through your site design like worms, growing bigger and bigger. Sometimes you have to go back the the basics and make sure you’ve preserved the organic qualities of your blog. Here are some SEO tips on the house, from the Ma and Pop shop:

Write compelling content that will appeal to novices and professionals alike. As will be discussed below, with SEO you want to find a niche, but even after you start writing for that niche market you should use language that can be understood by a wide variety of people. A novice who is searching for how to break into the industry shouldn’t find your blog and then have to leave because he/she can’t understand the content. Unless your blog is specifically tailored to professionals, your posts should be intelligible to newcomers. Conversely, your blog shouldn’t be dumbed down. Professionals at an intermediate or expert level should find your content compelling too, otherwise you risk being known as the rookie blog.

Get rid of problem pages. Pages with poor quality writing and duplicate writing can greatly diminish your blog’s standing. If you are revamping your website, start by weeding out the horrible pages with typos, poorly researched posts, and duplicate content. On the Internet, there’s no flattery, just tediousness.

Have distinctive path files with target keywords. In other words, make sure your page files aren’t impossibly long alphanumeric codes with no words. Not only does this improve the organize of your sitemap, you get good under-the-radar SEO coursing through your blog’s veins.

Find your niche and optimize accordingly. Above it was stated that your blog should be tailored for a wide variety of readers and this is true. What’s also true is that it’s good to be aware of niche markets. For example, ‘cars’ is a pretty big topic. Maybe your blog could be targeted more to people who want to talk informally about cars without a lot of specs. Therefore instead of a blog about car talk, you run a blog about casual car talk.

Continually research keyword popularity. Keyword popularity, like SEO itself, is not static. The most popular keywords for January may not be the most popular for February. The world spins on a trending axis right and if you don’t keep yourself in the loop, you’ll get dizzy in a hurry.

There is no one definitive way of optimizing your blog or website for a high Page Rank. You must employ a number of different strategies that work toward a comprehensive goal, defined by your niche market, keywords, and good site design and organization.

Category: SEO Tips