We have so far seen the importance of quality optimization for your website or blog or your e-commerce site, in this part we will see the most basic and also most important aspect of onpage optimization, yes I am sure you guessed it right. Yes its the Internal links. Internal links are important and very essential from a search engine optimizer point of view for five possible reasons.
1. Fair distribution of pagerank across several pages of your site
2. Enhanced search rankings for your pages
3. Reduction in bounce rate
4. Gaining trust rank in search engines
5. Getting out of Google Sandbox faster
1. Pagerank Distribution:
You might have often noticed that there are many sites out there, where you can notice that its homepage carries certain high pagerank, where as the internal pages do not carry any pagerank, one of the possible reason for this may be the poor internal linking. when your pages are linked together properly there is a chance that your internal pages might also gain good pagerank.
2. Enhanced Search Results:
When your internal pages start to gain some pagerank as a result of internal linking, there is a chance that it may also rank high in search results, as it gained some pagerank, pages with more pagerank mostly tend to rank high in search engines. You will also start to see noticeable change in your traffic as you start to rank high for more number of less competitive terms.
3. Reduction In Bounce Rate:
You might very well think how internal links can reduce your bounce rate, but it has pretty much proved to reduce the bounce rate from my own experience, when readers find some interesting keyword linked to a page of yours there is high chance that they click through it and land on another page of yours there by keeping them as engaged as possible in your own site. Not only that when you link to anther similar article of yours on the same page, visitors are pretty much drawn to that page there by it not only potentially keeps yours readers on your site but also keeps them as engaged as possible.
4. Gains Trust Rank With Google Faster:
Google loves sites that has a good internal linking structure, also when Google notices that people spend more time on your pages, its a sign to Google that people love to read your articles and contents there by concludes that your website has quality contents and ran your pages high and not only that you start to gain more trust from Google.
5. Heavy Chance Of Getting Out Of Google Sandbox:
As Google start to gain more trust on your site, there is a very good chance that all your pages will start to show up for users of Google, Google normally has the tendency to look at new blogs and sites with little suspicion and take some time to show the pages of the new sites to their users till they start to gain some trust. When you have a Good internal linking you are already showing of a little sign to Google that yours is a quality site. So there is a chance that your pages will slowly start to show up in search results.
Tags: importance of internal links, onpage seo
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I am Chakkravarthi, full time Blogger, webmaster and wordpress enthusiast . Apart from blogging I like to dwell in to SEO world most of the time.Use wordpress and support the open source community.