Does Incoming Links Affect Your Search Rankings

This is one of the sensible questions I got from one of my blog visitors. I would like to answer this question because many webmasters think building links on a bad neighborhood can have a negative impact on their over all search rankings.
Personally I would want to believe so because it makes sense. When I build too many links on junk sites its natural for search engines to suspect that this site must be a junk too, but its not really the case, if that was the case then your competitor can use some automated to tools to spam your links across the web and get your search rankings down. So Google or any other search engines don’t use this type of metric system to analyze the site.
If your links are coming from good trusted source then search engines gives more weight to those links and if your links are coming from spam sites then your links will not carry any value at all. Its one of the main reasons I give more stress on building more quality links than quantity links because the time you spend for building 20 junk incoming links which has no real value or no real impact on your rankings could be spent on building two links on very trusted source which will have some real and long lasting impact.
But on the other hand you need to make sure to whom you are linking to from your site or blog as well, when you link to a spamy site then it sure does have some negative impact and impression on your site. Best way to avoid this type of problems where you could step in to unwanted problems by linking to a spamy site without your knowledge is to give a no-follow tag for all your outgoing links.
Category: SEO Tips




