There are several factors that add up value to your external links and also your internal links as well. Its necessary that you know those difference so that you can make your link building campaign more effective.
1. Relevancy Of Topic On Linking Page:
We can how the topic where your links are present relevant to your page where it links. Search engines do take the text that surrounding the link in to consideration in order to determine value for your external links, when the topic where your links are present is deeply relevant to your site’s niche then it adds up more value.
2. Relevancy of topic of the site linking to you:
Its almost the same as what I explained above except that this one takes the whole site’s niche in to consideration. Search engines do have an idea about each site it has indexed and they clearly know what’s each site is all about.
3. Authority Of Linking Page:
Its more based on trust rank which the page holds in search engine, how long the page been up, how useful people find that page to be, how many people are actually linking to that particular page from other sites, so when more number of people link to a particular page then it adds up more value and weight to your links, this is something you must take in to consideration when building links. When you put your links on a really good content, then there is high chance that more number of people will link to that page from other sites and the links on that page will be valued more by search engines.
4. Authority Of Linking Site:
Same above, except that this applies to the authority of the site itself.
5. Page Rank of the Linking Page:
People think page rank doesn’t add any value to their site’s performance but from search engine’s point of view, page rank still hold a lot of value with the way they see a link and with establishing trust with a particular page.
6. Page Rank Of Linking Site:
Page of the entire site is also taken in to consideration, normally people tend to think that entire site has same page rank but its not true, in fact each page has different pageranks, if the site’s internal linking structure is good then there is an uniform distribution of pagerank.
7. Position Of Your Links:
Position of your links also play a vital role, when your links are present in the actual post, with some text surrounding it, it has more value than a single link with no text supporting on the sidebar or footer of your page. normally search engines started to give less value to site wide links in general.
Tags: backlink factors, external link influences
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I am Chakkravarthi, full time Blogger, webmaster and wordpress enthusiast . Apart from blogging I like to dwell in to SEO world most of the time.Use wordpress and support the open source community.