5 Factors Which Influences Bounce Rate Of Your Site
Increase in bounce rate of your site can be bit frustrating at times, especially if you have an e-commerce related site where conversion is mainly based on your visitors spending more time on your site, you should be more concerned about your bounce rate a lot. I just want to point out some of the factors which really influences your bounce rate, so it will be useful for you to look in to these areas and rectify the problem.
Image Search
There are people who are really concerned about image search traffic to their site, optimizing their images with alt and title tags for specific keywords etc. Optimizing images can be useful for certain sites, but not necessarily its going to be of any use for majority, as people who use image search are just looking towards stealing the images to use it on their site or use it for some personal use, whatever might be the reason, main motive of people searching for images is the images itself, not the content of the site that contains the image. The very nature of this traffic is such that your visitors tend to leave your site soon. More traffic you get out of image search, more likely your bounce rate is going to increase to a greater extent. Although this bounce rate is not going to influence your rankings in regular search results, its still a whole bunch of useless hits to your site that will not only eat up the bandwidth from your server as images take in more bandwidth over text, it gives you terrible results with bounce rate issue. Its a good idea to block your images being indexed with few codes in robots.txt
Ranking High For Wrong Keyword
Frankly there is nothing you can do about this issue, but there are certainly times where your page might show up in search results for keywords which you are hardly targeting it to rank for. This can be problem because the searcher might not find the information he is looking for in your blog and tend to leave your page quickly. Normally this sorts of problems are immediately rectified by search engines with in few days to a week’s time so it should not worry you much. Also these mistakes happen on a very rare occasion.
Poor Content
Content is the core part of your site, if your site is holding crappy and poor quality contents, do not think people will be interested in reading whatever the content you have on your site, just because you rank high for a competitive keyword doesn’t mean visitors will keep on reading the content on your site. Quality of the contents plays a very major role in achieving the results you want to, so pay more attention to your contents.
Page Load time
No one likes a page that takes too long to load, at the most majority of the visitors wait for 3 to 4 seconds for your pages to show some signs that its loading, otherwise they tend to move on to the next search result in search engines. Make sure your pages are optimized well to load faster, also get a better hosting provider instead of going for cheap and crappy ones.
Loading A third Party Script
Just the other day I was trying to insert a twitter button over my posts, one strange thing I noticed after installing it, the page load time peaked to over 10 to 15 seconds which is really really bad for my site, So I decided to take it off. So make sure when you install a third party script to your blogs or sites its not getting a free ride on your site’s page load time. There are bound to be little lag with the load time when you install one but make sure its staying to the minimum.
Category: SEO Tips
